When people say they ‘had good intentions’, the words are often used to explain poor performance. This increasing usage in a weak and unoriginal form has led the simple intention down a path of irrelevance in a world that has come to consider ‘action’ a diametric opposite.

The simple problem with all this is, intentions ARE important.

Whether or not you succeed at what you are doing, your intention to change the world vs. not, or to help people vs. not, has real consequences on the impressions, feelings, vibes, and lessons you give off to those around you and to those touched by your work.

All of us can think of a friendship, a relationship, even a business transaction that left us with that touch of warmth – a feeling that something is or was somehow more special. For all the advertising and positioning the big grocery store chains may engage in, there is nothing so connecting and empowering as a genuine smile and the feeling of engagement when being greeted at the register.

I’ve heard the road to hell is paved with good intentions. Well, so is the road to heaven.