We are experiencing a revolution and invigoration of the aesthetic in the world of consumer products and services. In the last few years, more products have differentiated themselves on their ability to look good… so good, in fact, that we feel compelled to use them. Apple is never far from this topic of discourse, but there are other organizations which, arguably without necessity, have incorporated design deeply into their mission. Those like Apple that have become synonymous with ‘good design’ are now reaping the tremendous benefit of this association, and in return for the consumer, the resulting wave is leading to a widespread improvement in realized (and expected) user experiences.
The interesting and fundamental thing is – in the face of all of this effort and all of this change, what is the essence of technological progress? Amidst our industrial dreams and informational escapism, our real progress is always towards the humanistically natural, the consumer-centered, the ergonomic, and the organic.